The Story of BA (Bad Ass) CBD Oil




The name of the brand is BA CBD. “BA” stands for . and CBD is the acronym cannabidiol. BA CBD oil is highly bioavailable because of its purity, and the nanoparticle-sized molecular structure. That is our brand promise: The highest possible purity leading to optimum bioavailability. “BA”. Great plan.

But, when our crack marketing team presented the BA logo plans, one of the guys in the office said, “Screw that, BA stands for Bad Ass”. After several rounds of the whole office chanting, “BAD ASS, BAD ASS …” in unison the decision was taken to work the term “Bad Ass” into the overall marketing strategy. In this manner, the staff found a sense of ownership in the branding process, and the marketing people learned how much clout they did not have!

So, that’s the story of how “BA”, which is a reference to bioavailability, came to be cross-referenced as “Bad Ass”.

Well, in the end, it is so pure it’s Bad Ass!




Spread the love

Join Our Newsletter!

Follow us for all the latest news, tips and updates.

This product is not for use by or sale to persons under the age of 18. This product should be used only as directed on the label. It should not be used if you are pregnant or nursing. Consult with a physician before use if you have a serious medical condition or use prescription medications. A Doctor's advice should be sought before using this and any supplemental dietary product. All trademarks and copyrights are property of their respective owners and are not affiliated with nor do they endorse this product. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. By using this site you agree to follow the Privacy Policy and all Terms & Conditions printed on this site. Void Where Prohibited By Law.


emerald essentials