BA CBD Oil
The name of the brand is BA CBD. “BA” stands for bioavailability. and CBD is the acronym cannabidiol. BA CBD oil is highly bioavailable because of its purity, and the nanoparticle-sized molecular structure. That is our brand promise: The highest possible purity leading to optimum bioavailability. “BA”. Great plan.
But, when our crack marketing team presented the BA logo plans, one of the guys in the office said, “Screw that, BA stands for Bad Ass”. After several rounds of the whole office chanting, “BAD ASS, BAD ASS …” in unison the decision was taken to work the term “Bad Ass” into the overall marketing strategy. In this manner, the staff found a sense of ownership in the branding process, and the marketing people learned how much clout they did not have!
So, that’s the story of how “BA”, which is a reference to bioavailability, came to be cross-referenced as “Bad Ass”.
Well, in the end, it is so pure it’s Bad Ass!